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Sales Executive - Ethiopia

Main Purpose Of Job

As the Sales Executive, you will spearhead our sales and business development efforts, leveraging your deep understanding of Ethiopian markets and the potential of the PAN African landscape.

Your primary responsibility will be to generate revenue through the sale of products or services. You will be responsible for managing key client accounts, developing new business opportunities, and meeting or exceeding sales targets. Your role will involve building and maintaining strong relationships with customers, identifying their needs, and providing them with appropriate solutions.

You will generate sales via desk research, prepare Technical and Commercial Bids for Tenders. You will collaborate with internal teams to ensure customer satisfaction and contribute to the growth and success of the company.

Key Responsibilities / Accountabilities

Key Responsibilities
  • Identify and develop new business opportunities to achieve sales targets.
  • Build and maintain strong relationships with existing clients and key stakeholders.
  • Conduct market research to identify potential customers and their needs.
  • Present and demonstrate products or services to prospective clients.
  • Working closely with Sales to ensure the successful closure of the sales process.
  • Prepare cost estimates and technical proposals such that it meets client’s requirement.
  • Managing the sales bid process by responding to RFIs & RFP.
  • Carrying out tender responses, answering and expanding on functional / technical requirements within complex tender documents of potential clients.
  • Assist the sales team in qualifying potential customers. Working with the Pre-Sales Manager and the Business Development Manager to ensure that all sales documentation and collateral is kept up to date and relevant.
  • Negotiate and close sales deals, ensuring favorable terms and conditions.
  • Prepare and deliver sales proposals, presentations, and contracts.
  • Collaborate with cross-functional teams to ensure customer satisfaction and resolve any issues or concerns.
  • Stay updated with industry trends, competitor activities, and market conditions.
  • Provide timely and accurate sales reports, forecasts, and other relevant information to management.
  • Participate in sales meetings, conferences, and events to network and promote the company’s products or services.
  • Train and mentor junior sales team members, providing guidance and support.
  • Hands on experience in working with Microsoft Office and Sales CRM tools.

Minimum Requirements and Competencies

  • A Bachelor’s Degree or in Business Administration, Information Technology or related fields coupled with sales/marketing professional courses (an added advantage).
  • A minimum 3 of years’ experience in software solutions sales, with a demonstrated record of exceeding targets.
  • A keen understanding of B2B sales dynamics and a deep familiarity with the country’s market. PAN African exposure is a strong plus.
  • Ability to manage sales documentation, maintain updated collateral, and support bid processes/tender management process.
  • Exceptional communication and interpersonal skills that foster authentic connections.
  • A strategic mindset with a knack for identifying untapped opportunities in the market.
  • Innate curiosity and agility in responding to evolving customer needs.
  • Analytical acumen and organizational finesse, ensuring seamless management of sales processes.
  • Self-initiative and the ability to thrive under pressure while maintaining top-notch quality.
  • A penchant for continuous improvement, demonstrated through the evolution of your strategies and
    contributions.
  • Knowledge of the relevant industry, market trends, and competitors.
  • Ability to work independently and as part of a team.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Proficiency in using sales software and CRM systems.
  • Willingness to travel as required.

How To Apply

To apply, kindly send your CV with email application to icareerapplications@riana.co with the subject Sales Executive – Ethiopia

Deadline: 16th June 2025